RIZZO.
Way beyond the “Sommelier de Comidas Duvidosas”
SCRIPTWRITER, DIRECTOR, VOICE-OVER ARTIST, EDITOR AND CONTENT CREATOR
Creating content for the internet for over 18 years, since before the term “content creator” even existed. Behind the scenes of several hit projects and at the helm of plenty of others, together topping 1 billion views, always bringing humor and creativity to audiences and major brands.
Where I've been

Prat.ooo
A daily guess-the-dish game inspired by Wordle and Termo: the universe of my videos turned into a little game I created, designed, and coded from scratch. Every day brings a new dish to figure out, a win streak to defend, and a shareable result to challenge your friends.
Creator and developer · since 2025
Sommelier Gastrocômico
A comedy series where I taste all kinds of foods with a seriousness not all of them deserve. The humor comes in layers: the reaction says one thing, the voice-over says another, and the caption often disagrees with both. Over 450 episodes with sky-high retention and a community that goes out and tries whatever shows up in the videos, whether I liked it or not.
Creator, scriptwriter, editor and host · since 2022
Testando Hacks de Cozinha
A series where I test the kitchen hacks and gadgets that go viral online, to find out whether they actually work or the video was just edited to make it look that way. I follow the structure and humor of my food-tasting series, fully aware that my honest verdict also gets edited and posted online — so everyone stays in doubt, except me.
Creator, scriptwriter, editor and host · since 2024-
2022
Coisa Nossa · Guaraná Antarctica (2022)
Assistant director DirectorA channel produced by Rede Snack and recognized as Brazil's biggest brand channel on YouTube. I directed select videos and served as assistant director on several others blending humor, Brazilian culture, and memes. Among those involved were major creators like Diogo Defante, Matheus Canela, Sofia Santino, Yasmin Yassine, and Igor Guimarães.
Chevrolet Brasil (2022)
Director Script supervisorDirected the brand's informative videos at Rede Snack, combining storytelling and usefulness to showcase the models' technologies and key features. I took charge of the set, scripts, and team coordination, working with creators like Igão & Mítico (Podpah) and CariocaNoMundo, connecting lifestyle and automotive without losing technical clarity or the built-in humor.
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2021
É Cada Uma... · Casa & Vídeo (2021-2022)
Director Script supervisorA YouTube channel produced by Rede Snack to connect with young adults. I was responsible for content planning and on-set direction. The creators involved in the channel included names like Almanaque SOS, Juvi, Dacota Monteiro, Giovana Fagundes, and Felipe Alves.
Futebol Raiz · Elcio Coronato (2021-2022)
Director CreatorI directed Elcio's channel at Rede Snack, revisiting epic moments from world soccer with a light, nostalgic tone. I directed the react shoots, featuring creators like Alfinete (formerly of Pânico), Guipa, and Renato Albani, plus the host himself, Elcio Coronato, alongside whom I occasionally appeared on camera.
How We Beach · Havaianas (2021-2022)
Director Script supervisorA Havaianas channel focused on lifestyle and everyday routines. The project evolved from “How We Beach” to “How We”, expanding beyond the beach to street markets and food outings around São Paulo. I handled all content direction, from script supervision to on-set directing. Content creators on the project included Maju Trindade, Mundo Sem Fim, Get Outside, and Luiza Junqueira.
Buonasera Brasil · Spoleto (2021-2022)
Director Script supervisorA YouTube channel produced by Rede Snack focused on Italian cuisine and humor. It was my first experience creating food comedy, on a project where I directed the channel and was responsible for all the strategy and content, including segments like “Por que Choras, Spoleto?”, where creators ventured into the kitchen without quite knowing what they were doing. Big names like Igor Guimarães and Laura Seraphim took part while I ran the content behind the scenes.
Budweiser (2021-2022)
Director Script supervisorA brand channel with special projects produced at Rede Snack. I was content director on activations connecting music and urban culture; during the 2022 World Cup I coordinated the BudX coverage. Among those involved, I directed hip-hop names and creators like Emicida, L7NNON, Yasmin Yassine, and Froid.
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2018
Eu Tava Lá (2018-2024)
Creator Host ProducerOne of the first podcasts in Brazil to break away from the fixed-panel, themed-episode model. Every week a different guest brought a personal story, always told in narrative format with a beginning, middle, and end. It was also one of the first Portuguese-language podcasts to join Spotify's catalog and became a national reference for the format. In 2022 it spun off a book, Eu (não) Tava Lá.
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2017
Bicuda (2017-2018)
Regular panelist CommentatorNão Salvo's sports podcast, focused on soccer but with some room for other sports, always in a light, humorous tone. Episodes usually ran about an hour, published weekly on a variety of topics, with me as a permanent member. In 2018 the project expanded to video broadcasts on Twitch, becoming one of the first in the country to cover World Cup matches in real time, even without broadcast rights to the game footage.
Se Eu Fosse Você (2017-2018)
Host Cover designer Social media managerSe Eu Fosse Você was the project that had me as a permanent member of a rotating panel. In weekly episodes, the idea was to advise the audience on everyday situations — relationship, family, and work problems — “putting ourselves in their shoes” and creating conversations with good humor. Weekly episodes of 30~45 minutes. It was the first project where I worked as a host, an experience that proved essential in later work.
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2015
Não Ouvo (2015-2018)
Permanent member Social media manager Cover designerNão Salvo's podcast, launched in 2015, part of the wave that helped professionalize Brazil's podcast scene. I was a permanent member from the very first episode, the cover designer, and in charge of the project's social media throughout its entire run, with weekly episodes that grew until the show became, for years, the second most-listened-to podcast in Brazil, behind only Nerdcast.
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2014
Manual do Mundo (2014-2015)
Blogger WriterI blogged for Manual do Mundo between 2014 and 2015, writing fun-facts posts. It was a transitional phase for the web, when sites and blogs were still at the core of big content projects. The posts expanded on video topics and covered related subjects, strengthening the channel's ecosystem beyond YouTube.
Não Salvo (2014-2018)
Advertising copywriter Blogger Social media managerNão Salvo was Latin America's biggest humor blog, averaging 15 million visits a month. I joined the team in 2014 and stayed until 2018, working mainly as an advertising copywriter and blogger creating humor content, and later also as a director and even a prank actor when the site started producing its own videos. That's where I learned to turn stiff advertising briefs into funny content that fit the blog's style. During that period I produced campaigns for the shutdown of Orkut and other iconic brands of the era, playing my own small part in building what would become a new model of creative advertising on the Brazilian internet.
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2013
Duka7 (2013-2014)
Founder Writer Songwriter EditorA musical humor project on a blog with curation and original content on YouTube, from parodies to creative edits that reached millions of views in the platform's early days. A highlight was the segment where former president Dilma Rousseff was edited to "sing" Show das Poderosas using real clips and autotune. In 2014, Duka7 got its own segment on Band's CQC TV show, where we produced special videos in the same style, but featuring the network's stars like Datena and Craque Neto.
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2008
Blog do Braian (2008-2025)
Creator Blogger Designer DeveloperBlog do Braian was born in 2008 as a space for curation and humor, publishing comic strips, videos, essays, and the content circulating on the internet at the time. It ran at full speed until 2015, with 5~6 posts a day, then continued more sporadically until 2023. At its peak, between 2013 and 2015, it topped 100,000 unique views a day. It was on this project that I discovered I could make a living off the internet, with my first monetization experiments via Google AdSense, and it was the foundation where I sharpened my writing and the all-around know-how for everything that came next.
A few brands
Partners that have created content with me.
Contact
Have a project, campaign, or script in mind? Tell me the idea and I'll get back to you. I work with brands, agencies, and partnerships.
Prefer email? [email protected].