SCRIPTWRITER, DIRECTOR, VOICE-OVER ARTIST, EDITOR AND CONTENT CREATOR

A Havaianas channel focused on lifestyle and everyday routines. The project evolved from “How We Beach” to “How We”, expanding beyond the beach to street markets and food outings around São Paulo. I handled all content direction, from script supervision to on-set directing. Content creators on the project included Maju Trindade, Mundo Sem Fim, Get Outside, and Luiza Junqueira.

A YouTube channel produced by Rede Snack focused on Italian cuisine and humor. It was my first experience creating food comedy, on a project where I directed the channel and was responsible for all the strategy and content, including segments like “Por que Choras, Spoleto?”, where creators ventured into the kitchen without quite knowing what they were doing. Big names like Igor Guimarães and Laura Seraphim took part while I ran the content behind the scenes.

A brand channel with special projects produced at Rede Snack. I was content director on activations connecting music and urban culture; during the 2022 World Cup I coordinated the BudX coverage. Among those involved, I directed hip-hop names and creators like Emicida, L7NNON, Yasmin Yassine, and Froid.

Se Eu Fosse Você was the project that had me as a permanent member of a rotating panel. In weekly episodes, the idea was to advise the audience on everyday situations — relationship, family, and work problems — “putting ourselves in their shoes” and creating conversations with good humor. Weekly episodes of 30~45 minutes. It was the first project where I worked as a host, an experience that proved essential in later work.

Não Salvo was Latin America's biggest humor blog, averaging 15 million visits a month. I joined the team in 2014 and stayed until 2018, working mainly as an advertising copywriter and blogger creating humor content, and later also as a director and even a prank actor when the site started producing its own videos. That's where I learned to turn stiff advertising briefs into funny content that fit the blog's style. During that period I produced campaigns for the shutdown of Orkut and other iconic brands of the era, playing my own small part in building what would become a new model of creative advertising on the Brazilian internet.

Blog do Braian was born in 2008 as a space for curation and humor, publishing comic strips, videos, essays, and the content circulating on the internet at the time. It ran at full speed until 2015, with 5~6 posts a day, then continued more sporadically until 2023. At its peak, between 2013 and 2015, it topped 100,000 unique views a day. It was on this project that I discovered I could make a living off the internet, with my first monetization experiments via Google AdSense, and it was the foundation where I sharpened my writing and the all-around know-how for everything that came next.